Reuzel Clay Matte Pomade is formulated to create a touchable, flexible hold with a matte finish that is perfect for manipulating hair into almost any style. This water-based clay pomade is best used to emphasize texture and separation with the moldable, flexible hold of natural clay. With its all-day long hold, our strong hold matte clay pomade is perfect for styling short hair and its sweat proof formula is ideal for active men!